The Power of 10

The Power of 10 is another OTC product. It’s a powerful marketing technology that targets your existing clients’ neighbors and creates personalized direct mail campaigns that get results. Imagine, your customers’ recent purchases can lead to a sale with 10 of their neighbors. Pretty cool stuff, except their brand logo and website for the longest time was horrid (in my humble opinion). If there were two of me I would have revamped it all sooner, but it wasn’t until mid 2012 that I was able to get my hands on the PO10.

Scope of Work

Brand Redesign, Collateral Design, Ad Design, Web Design & Development – custom WordPress implementation.

My Role

Creative Direction, Project Management, Graphic Design, Concept Design, Web Design & Development – custom WordPress implementation.

 

Here’s the original logo…

 

 

DjenChoo-Brand-Design-The-Power-of-10-Old-Logo

 

 

 

Here’s the new logo – better? If you want to have a look at the concept designs click here.

 

 

DjenChoo-Brand-Design-The-Power-of-10-New-Logo

 

 

 

Good thing I don’t have the old website for you to see! You have to take my word that the new site is much, much better (and not just because I designed it and wrote a lot of the new site copy!). Click on the image below to see the live website.

 

DjenChoo-Website-Design-The-Power-of-10

 

 

Direct Marketing Full Page Ad

DjenChoo-Direct-Marketing-Magazine-Print-Ad-Design-OTC-P10