If you haven’t already read the OTC Group portion of my portfolio, then here’s a quick recap: OTC Automotive is part of the OTC Group and is one of their founding products and services. Among other company/product verticals, OTC Automotive is one of the OTC Companies that I produced work for.
OTC Automotive is at the head of its class in cross-media, database marketing for the automotive dealership industry. It excels at what it does based on it’s state of the art software and technology, and the ability to mass-volume print in-house. One of its most successful programs, that has been often duplicated, but never truly replicated is the Auto Upgrade Sale – a program that generates real, measurable, and qualified traffic into your automotive dealership with personalized web to print, mobile device technology, and social media. You might have received an auto upgrade letter in the mail before. Well, OTC Automotive pretty much invented the game.
When I came on-board, one of the first projects outside of BlinkCapture was to work on the Auto Upgrade Sale, OTC Automotive’s premier product and service. I was asked to give the product a upgraded brand identity and to create a new site as soon as possible (I believe I had 3 days to deliver a new brand logo and landing site). The result wasn’t the best work I’ve done, but it was a huge leap from what was already in place and everyone loved it as an interim solution. I would later move on to implement a customized WordPress theme mod that is still in place now. Have a look here for the existing Auto Upgrade Sale site.