BlinkCapture

In the summer of 2011, I joined the OTC Group as Creative Marketing Director and Lead Designer. The founders and core team at OTC had been hard at work and had developed some great technology over the years. When I joined the team, there were a series of projects on the table but the first was an exciting piece of multichannel technology that was at the forefront of dynamic mobile marketing, combining the power of NFC tech, QR Codes, form creation and data capture, and dynamic mobile sites – just to touch the surface. The application they had in mind for the technology prior to my arrival was smart, but the technology had much more potential and after some discussion and brain storming, it was decided that we would develop the product for a larger, more business, mass market.

I was asked to help give the product life from the ground up. This meant creating the brand and identity, developing and packaging the software into a product for business and commercial use, designing the user experience, and developing a marketing plan and strategy. I was essentially given free reign for the creation of the brand and after much market research and creative brainstorming, BlinkCapture was born.

Logo, BlinkCapture : Powerful Mobile Marketing Solutions

Scope of Work

The visuals below will really only give you a glimpse at certain aspects of the project. The actual the breadth and scope of work of the entire process of creating the brand, developing the product and marketing was quite extensive, so without embarking on a full-out case study, here’s a peek at what went down. If you would like to discuss the project further, feel free to drop me a line.

My Role

Brand & Identity Design, Market Research, wrote a formal Business & Marketing Plan/Strategy as part of the brand/product development process; Creative Direction, Concept Design, Lead Web Design, User Interface Design, User Experience Design, Marketing Collateral (Graphic) Design, Copywriting, Signage Design and much more.

The Logo Process

You can see through the various concept iterations for below, the attempt was not just to find the right aesthetic identity, but to also try and determine the brand vernacular, how to position the BlinkCapture brand, its focus and etch its “place” in the market.

Logo Concepts: Set 1

BlinkCapture Logo Concepts: Set 1 - v1

conceptDesigns_BlinkCapture_1

BlinkCapture Logo Concepts: Set 1 - v1a

 

conceptDesigns_BlinkCapture_1a

 

 

BlinkCapture Logo Concepts: Set 1 - v1b

 

conceptDesigns_BlinkCapture_1b

 

 

BlinkCapture Logo Concepts: Set 1 - v1c

 

conceptDesigns_BlinkCapture_1c

 

 

BlinkCapture Logo Concepts: Set 1 - v1d

 

conceptDesigns_BlinkCapture_1d

 

 

BlinkCapture Logo Concepts: Set 1 - v1e

 

conceptDesigns_BlinkCapture_1e

 

 

Logo Concepts: Set 2

BlnkCapture Logo Concepts: Set 2 - v2

 

 

conceptDesigns_BlinkCapture_2

 

 

BlnkCapture Logo Concepts: Set 2 - v2a

 

 

conceptDesigns_BlinkCapture_2a

 

 

BlnkCapture Logo Concepts: Set 2 - v2b

 

 

conceptDesigns_BlinkCapture_2b

 

 

Logo Concepts: Set 3

BlinkCapture Logo Concepts: Set 3 - v3

 

 

conceptDesigns_BlinkCapture_3

 

 

BlinkCapture Logo Concepts: Set 3 - v3a

 

 

conceptDesigns_BlinkCapture_3a

 

 

BlinkCapture Logo Concepts: Set 3 - v3b

 

 

conceptDesigns_BlinkCapture_3b

 

BlinkCapture Logo Concepts: Set 3 - v3c

 

 

conceptDesigns_BlinkCapture_3c

 

 

Logo Concepts: Set 4

BlinkCapture Logo Concepts: Set 4 - v4

 

 

conceptDesigns_BlinkCapture_4

 

 

BlinkCapture Logo Concepts: Set 4 - v4a

 

 

conceptDesigns_BlinkCapture_4a

 

 

BlinkCapture Logo Concepts: Set 4 - v4b

 

 

conceptDesigns_BlinkCapture_4b

 

 

BlinkCapture Logo Concepts: Set 4 - v4c

 

 

conceptDesigns_BlinkCapture_4c

 

 

BlinkCapture Logo Concepts: Set 4 - v4d

 

 

conceptDesigns_BlinkCapture_4d

 

 

Logo Concepts: Final Set

BlinkCapture Logo Concepts: Final Set - v1

 

 

conceptDesigns_BlinkCapture_FINAL1

 

 

BlinkCapture Logo Concepts: Final Set - v2

 

 

conceptDesigns_BlinkCapture_FINAL2

 

 

BlinkCapture Logo Concepts: Final Set - v3

 

 

conceptDesigns_BlinkCapture_FINAL3

 

 

BlinkCapture Logo Concepts: Final Set - v4

 

 

conceptDesigns_BlinkCapture_FINAL4

 

 

BlinkCapture Logo Concepts: Final Set - v5

 

 

conceptDesigns_BlinkCapture_FINAL5

 

 

BlinkCapture Logo Concepts: Final Set - v6

 

 

conceptDesigns_BlinkCapture_FINAL6

 

 

BlinkCapture Logo Concepts: Final Set - v7

 

 

conceptDesigns_BlinkCapture_FINAL7

 

 

BlinkCapture Logo Concepts: Final Set - v8

 

 

conceptDesigns_BlinkCapture_FINAL8

 

 

BlinkCapture Logo Concepts: Final Set - v9

 

 

conceptDesigns_BlinkCapture_FINAL9

 

 

BlinkCapture Logo Concepts: Final Set - v10

 

 

conceptDesigns_BlinkCapture_FINAL10

 

 

BlinkCapture Logo Concepts: Final Set - v11

 

 

conceptDesigns_BlinkCapture_FINAL11

 

 

BlinkCapture Logo Concepts: Final Set - v12

 

 

conceptDesigns_BlinkCapture_FINAL12

 

 

Website: Version 1

Here’s a look at version one of the BlinkCapture site – the website we used to launch the product in September of 2011. The site has since undergone a series of changes and the current site has evolved quite dramatically from day one. Similarly, the back-end user panel also under went changes from it’s initial look and feel. The original user panel had a very basic “stock-developer” look and feel. I redesigned it as part of the overall product packaging process to make the user interface more intuitive and the user experience more seamless. Unfortunately, I only have a rough concept version to showcase and not the final design we eventually ended up going with.

Click on the image below to see a static demo version of BlinkCapture’s website version 1.

 

DjenChoo-Website-Design-OTC-Blinkcapture

 

 

BlinkCapture Backend – User Account Admin Panel

 

DjenChoo-Website-Backend-User-Interface-Design-OTC-Blinkcapture

Marketing Collateral & Event Signage Display

Marketing One-Sheet Info Doc

DjenChoo-Product-Marketing-One-Sheet-InfoDoc-Design-OTC-Blinkcapture

Tent Card – Outside Front

DjenChoo-Event-Marketing-Promotions-Tent-Cards-OutsideFront2-Design-OTC-Blinkcapture

Tent Card – Outside Back

DjenChoo-Event-Marketing-Promotions-Tent-Cards-OutsideBack2-Design-OTC-Blinkcapture

Tent Card – Front Inside

DjenChoo-Event-Marketing-Promotions-Tent-Cards-Inside1-Design-OTC-Blinkcapture

Tent Card – Inside Back

DjenChoo-Event-Marketing-Promotions-Tent-Cards-Inside2-Design-OTC-Blinkcapture

2’x4′  Vertical Event Signage Display

DjenChoo-Tradeshow-Marketing-2x4-Foot-Vertical-Signage-Design-OTC-Blinkcapture

8’x10′ Event Wall Display

DjenChoo-Tradeshow-Marketing-8x10-Foot-Wall-Display-Design-OTC-Blinkcapture